Google made big changes to the ways their search results rank, in the hope of furnishing it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s obvious that link building the old way is the thing of past, probably due to links crammed sites being thrown away by google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, the only updates on those websites are the new links, and most of them are useless, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I needed to rank the keyword, Tow Chains, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, not too many plain links have been built, you can imagine how this keyword ranks. So contextual link wins this time, what about future? Actually this is all about content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, kaiya eve , I didn’t put too much effort into it from start, but I never stopped posting, you probably think this site won’t rank a all, in reality this site is doing pretty well for more than a few search terms. As we can see, blog marketing with great content is the way to go. If you can build a group of your own blogs, something like Tow Chains, you will have the power to push any sites up in search engines.
At the end of day all you have to do is to create attractive content, publish and share with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, now all we need to do is to share our love for creating and sharing nice content and not to worry about the search results every day. One of the best articles directories is EzineArticle, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, for example Laser Level, quality content, nice presentation, indexed by google, this article serves it’s purpose well.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s real easy and useful, if you don’t use this tool it’s just too bad.
