Beginning early this year, google made some changes to their search ranking, in the hope of furnishing it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, almost all of them are garbage, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Examples will be great for explanation. It was quite some time ago, I started with this keyword, Binder Chain, at that time almost every body was doing plain linking campaign, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, finally the rank improved a lot, this was the case until google made the change. Now let’s look at another keyword, chain pullers, most back links for this keyword are from articles and posts, almost no plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? It all boils down to content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, take a look at this blog, fathers day gift , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. Now you can see, article marketing with great content is the way to go. Say you’re building your own bogging network, for instance Load Binders, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you have to do is to create attractive content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we have to do is to share our love for creating and sharing nice content and not to worry about the ranking every day. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, like this Coil Chain , good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
By the way, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s real easy and useful, it’s a big loss if you don’t use this tool.
